What have you learned from your audience feedback?
Audience feedback is a crucial aspect of our teaser trailer, as it is through the viewer’s prospective we identify what has gone well when producing our trailer and what may have not worked as successfully.
Media Screening
There was a media screening held at school which allowed us to have a variety of different people viewing our teaser trailer. We had evaluation sheets which were handed out and answered about the trailer. The results that we got helped us to understand what the audience interpret about our trailer and which elements where the most successful, and maybe some elements that did not work as well.
The questions that we asked were: What genre do you think our teaser trailer is? from the answers we found that everybody put horror as the main genre, with 4/10 people breaking it down further into the supernatural sub genre. This shows that our trailer fits to the codes and conventions of a horror trailer as everybody was able to identify it.
The questions that we asked were: What genre do you think our teaser trailer is? from the answers we found that everybody put horror as the main genre, with 4/10 people breaking it down further into the supernatural sub genre. This shows that our trailer fits to the codes and conventions of a horror trailer as everybody was able to identify it.
The next question that we asked was: How well do you think the trailer fits the intended genre? 3/10 of the feedback forms we got back said that the trailer fits the intended genre 'perfectly' with the other 7 saying that it fits 'very well'.
The next question was: Who do you think the target audience is for the teaser trailer? 100% of our feedback came back as 'teenagers' as our target audience, which is correct but more specifically it is 15+.
The last question asked was: What was the most memorable moment in the teaser trailer for you? we had a variety of answers from this questions, ranging from the 'child singing' to the most popular of 'the ending when the child opens his eyes'.
The next question was: Who do you think the target audience is for the teaser trailer? 100% of our feedback came back as 'teenagers' as our target audience, which is correct but more specifically it is 15+.
The last question asked was: What was the most memorable moment in the teaser trailer for you? we had a variety of answers from this questions, ranging from the 'child singing' to the most popular of 'the ending when the child opens his eyes'.
Facebook Feedback
We created a Facebook account in order to gain feedback from our target audience of 15 year olds and above. We were able to share the video to different pages to circulate the trailer online to gain as much feedback as possible.
Twitter Feedback
We also made a twitter account and tweeted our trailer to others as again this is a prime social networking site for our target audience and is an easy way of getting our trailer viewed by others.
YouTube Feedback
We posted our trailer to YouTube which enabled it to be viewed by anybody around the world. People are able to ‘like’ the trailer and also able to leave comments below. YouTube also allows us to gain other statistical information about the people who have viewed our trailer. From this we have found that 55.2% of our views have come from females and the video is most popular with those aged between 18 - 24 which shows we are appealing to our target audience. 
We also posted our first draft of our teaser trailer onto YouTube in order understand if what we had been doing appealed to our target audience. We asked some people what they thought of it and from this we found that we needed to change the order of the trailer so that it was not in chronological order, we needed to add more fast paced editing to build tension and also work on the music so that it was more subtle to contrast our powerful images.
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